Search Optimization - SEO

Think of Google as a Librarian

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What is SEO? Search Engine Optimization (SEO) in a nutshell is the practice of improving your website and online networking to increase the chances someone will find you when they go to Google to find the product or service you sell. Before you can decide what might need to be changed or improved, it’s important to understand how search engines work and which parts of your website are important and why.

Back in the olden days, if we needed information we had to go to the library. The shelves in the building were lined with books and the books were organized by high level categories to help make things easier to find. For the purpose of discussion, let’s think about the internet as though it’s a library full of books.

You Have to be in the Card Catalog

One of the most common misconceptions is that Google will find your website just because you can type in www.mycompanyname.com and your website pops right up. The reality is that Google and Bing need some help to learn