These days it’s rare that I meet a local business owner who doesn’t have a website and most have an awareness of SEO (search engine optimization). Unfortunately it’s not so rare to learn that it hasn’t been updated since it was first built in 2011 (or before) and their understanding of SEO is limited. Many website […]
It’s time to let people outside your city know about the good works of your awesome website.. You want a wider customer base and a bigger presence. You need a website but content management systems (CMS) are a dime a dozen and it’s hard to know which one is best for your budget, technical skill […]
What is SEO? Search Engine Optimization (SEO) in a nutshell is the practice of improving your website and online networking to increase the chances someone will find you when they go to Google to find the product or service you sell. Before you can decide what might need to be changed or improved, it’s important to understand how search engines work and which parts of your website are important and why.
Back in the olden days, if we needed information we had to go to the library. The shelves in the building were lined with books and the books were organized by high level categories to help make things easier to find. For the purpose of discussion, let’s think about the internet as though it’s a library full of books.
You Have to be in the Card Catalog
One of the most common misconceptions is that Google will find your website just because you can type in www.mycompanyname.com and your website pops right up. The reality is that Google and Bing need some help to learn
They say a diamond is forever, but unfortunately, the same can’t be said about a website. Back in the ‘90s and early 2000s, you were ahead of the game as a website if you simply had a website. Today, you don’t just need a website…it needs a well-designed, easily navigable, engaging website that meets the […]