Social Media Optimization

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Social Media Optimization (SMO) is the process of utilizing various social media networks like Facebook and Twitter in order to reach a larger audience. Social media marketing services focus on obtaining “followers” or users for each social media network in order to spread a marketing message across numerous networks.

Social Media Optimization enables users to manage, build and represent their social networks online. The latest technology has enabled a steep development arch in recent years and has dramatically increased the efficiency and possibilities of these online networks. The platforms built for open global communication with friends, relatives and colleagues also create pathways to advertise your products and services to countless readers across the world and in the process accumulate relevant backlinks for your website

Why Does Your Site Needs Social Media ?

Social Media Optimization is now an integral part of internet marketing strategies to establish strong relationships with your clients and strengthen your roots online presence with the help of social networks sites. One of the most powerful online marketing tools, Social Media has extended its credibility over the years through its ever growing popularity and the mutual trust adopted between its users. Social Media Optimization provides access to numerous inbound links that pull in overwhelming good quality traffic to your website thus promoting your site and business broadly in the global economic market.

Social Media has had a profound impact on the minds of passionate web users. It acts as a strong weapon in boosting your link popularity in addition to creating brand awareness in the extensive and ever-changing social networks.

Social Media brings you to the forefront of the rapidly growing internet world thus highlighting your products and molding the inclinations of your targeted customers towards your services. Your brand awareness enhances the possibility of conversions, which in turn becomes a major contributing factor in the increase in sales of your products and services.

Social Media Marketing has become an important part of most online marketing campaigns here at Too Hip For The Room. Its popularity has grown significantly in the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising.

It’s astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major drawbacks. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, wrong use can lead to dismal results and wasted money.

There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s important that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.

So How Do They Do It ?

Because of the large amount of people, businesses turn to the internet to market their products or services. The internet has billions of people from all over the world who use it daily to find the products and services they need. In terms of local businesses this can expand their targeted market from one single local community to the entire nation with a minimal effort.

Social media has become a massive part of day to day life for billions of people across the world. In fact for some, it is the prime way of staying in touch with their friends and family. Social media is essentially the social playground that everybody have been waiting for.

SEO increases conversions by improving site usability.

In terms of statistics, Facebook has around 900 million active users with other smaller social websites trailing behind this large figure. Gathering a targeted social audience is something that will always favor your business. The truth is that if you find people who are interested in the product and services you offer before you even speak to them, they are already potential clients.


Facebook for some time has been the largest social network on the internet..

Facebook offers every business or any type of organization to start a fan page. This is a page that you can use to describe your business, market yourself and try to attract targeted fans that use the Facebook social media network. The great part about having fans who are interested in your services or products is that you can reach all of them at once using status updates on the Facebook system. When you post a status update it will appear on all of your fans news feeds (at the top depending on the time and activity of their other friends) meaning you can directly shout out offers and promotions or market your standard products.

If a Facebook user finds your page as they are searching for a product or service they can always become a fan and then share your page with their friends and family who might also be interested in what you have to offer. The beauty of Facebook is that the network offers so many ways to share the things you enjoy with your friends that it can be a very effective form of internet marketing.


Twitter, much like Facebook is one of the world’s current largest social networks. You could say it is a major competitor to Facebook however as both websites work differently they do have the ability to run side by side without causing much dispute.

Instead of adding friends on Twitter people have the option to follow the people who they are interested in. Once you are following someone you will get status updates, picture updates and generally get more information about them and their online social activity. Once again this platform is open to businesses and when you get people following your company it provides you with a great opportunity to market your products and services

Another great feature that Twitter offers is the hashtag. The hashtag functions allows you to add a #{word} tag to the end of your post on both personal and business level. When users search for phrases relevant to that hashtag there is a chance they will find your post, meaning you can get extremely targeted followers from search results.

What Do All Social Media Platforms Have In Common And How Can They Help Your Business?

Almost any type of internet marketing has a few similar goals; Traffic, Sales and more importantly, profit. For some, having targeted fans, followers or even general visitors to their social media pages is just another form of traffic which could potentially turn into a sale or subscription. The truth is that social media is a great way to flood out news, promotional offers and general information to those interested in your products or services without it being classified as spam.

Making sales is all about having the right leads or targeted potential clients that are already interested in the area of your business. If someone decided to like or become a fan of your Facebook page or follow your Twitter this is a great way to find potential clients with minimal efforts on your side.

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