Search Optimization - SEO

Google Best Practices

Best Practices

Tell Google What Your Pages Are About

Do this by adding structured data throughout your site. That way, Google can easily understand what each page is about.

Schema is the format preferred by Google.

Schema types include recipes, businesses, products, authors, and more.

Create Unique, Brief & Descriptive Titles

Create a title that is natural and descriptive as opposed to a series of keywords.

Every page needs a unique title.

Craft ‘Clickable’ Meta Descriptions

Even though meta descriptions don’t have a direct impact on your website’s ranking, they play a significant role in CTR. This, in turn, can increase your traffic.

So, make sure all descriptions are both unique and irresistible to click. If you don’t use a description or if Google doesn’t like your description, they will auto-generate one.

Conclusion

As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view.

The strategies mentioned above aren’t sexy or new. They do, however, require work and a continual investment of resources.